“Unique collection in the heart of Moscow, presenting a person out of time and fashion”

In March 2002, DAD store opened its doors as a luxury avant-garde Footwear store and is one of the first and oldest concept stores in Russia. From the first collections, DAD represented the most avant-garde footwear brands for those years in Moscow: Guidi, Marsell, Antwerp five Dries Van Noten, Ann Demeulemeester, Maison Margiela, AF Vandevorst, Dirk Bikkembergs, etc. In 2007, the second DAD store opened and In 2010, the store became a full-fledged concept store, also starting to sell clothes, perfumes, etc.

From the very beginning DAD is focused on an intellectual and bohemian customer and preaches the style of bourgeois Avant-garde. Now DAD has many brands exclusively in Russia, such as Layer-0, Elena Dawson, Kaval leibl under Construction, Casey Casey, Marc Le Bihan, Klasica, A Diciannoveventitre and so on. These are artisanal brands of the highest quality from the best only natural materials produced by a very limited edition, hand-made really by one person or a very small group of craftsmen who are trying to revive and preserve the skills and workmanship of clothing accumulated by humanity. These brands are sold in a small selection of the best stores in the world. Among the adherents of this style there are many creative people of world renown, successful businessmen and just people with delicate taste who do not want to be part of the crowd, be out of fashion and time and who are able to understand that clothing can also be a part of art with which to express yourself and your inner world.