DAD was one of the first concept builders in Russia to open its doors in March 2002. Not to be like everyone else, the uniqueness of each person, the exit from the crowd - this is the concept of DAD. At the beginning, DAD was concentrated on shoes, since at that time there was no alternative to classic shoes in Moscow. The creator of DAD believed then and now that a compromise in such a part of clothing as shoes is impossible. Guidi, A.F. Vandevorst, Marsell, Drives van Noten, Ann Demeulemeester, Maison Margiela, Rick Owens, Dirk Bikkembergs best represented DAD in Moscow. In 2010, clothes, bags, perfumes and so on appeared in DAD. We found many new brands that have never been sold in Russia before. Elena Dawson, Casey Casey, Marc Le Bihan, Bergfabel, Layer-0, Ricorrrobe, Atelier Suppan, Roggykei, Klasica, Melitta Baumeister, Aganovich, Ierib, label Under Construction, Kaval представлены в DAD. These brands, as well as A Diciannovevenrirte, Archivio J.M.Ribot, John Alexander Skelton, MA + by Maurizio Amadei, Rigards, Kuboraum, Neandertal are the highest quality of the best, only natural materials made These masters study the experience gained by mankind, revive lost skills and create real works of art.